Websites are key part of any business’s identity and marketing efforts. Web development is the process of building and maintenance of website; it’s the process of making your online presence known to rest of the world . This happens behind the scenes to make a website look great, work fast and perform well on search engines and users with a seamless user experience.
We do this by using a variety content management systems or CMS. Our content management systems are easy to use and maintain. Once your website is ready and live, we can provide you the control of your own website, which would make it cheaper to maintain yourself.
A fast website is favored by users as well as search engines alike. So we use best and industry leading hosting providers to host your website.
We design your website in such a way that the customer journey is smooth and gets the tasks done for visitors and customers.What you see and use on a website, such as the visual aspect of the website, the images, the drop down menus and the text should all align the thought process of the visitor and increase confidence in your brand.
We integrating payment option on your website, so you can start receiving online orders and payments.
We can also integrate your website with your Amazon and Ebay seller accounts, so that when you upload/update a product on your website, it also syncs with your Amazon / Ebay marketplace products.
Your website should be viewed as a hub around which all other marketing efforts revolves. Imagine putting an advert on TV/ Radio or even news paper without a website?
In website development process, there are three aspects that must be addressed. Logical structured pages and navigation, aesthetic appeal and accuracy & efficiency of the website.
Before kicking off any website design project, we spend great deal of time understanding our client’s products / services and gathering requirements.
We use this information to create logically structured pages and navigation, which are easy to read, mobile friendly and easily accessible.
We also provide special attention to aesthetic appeal so that your website is a fun and exciting place for your users to hangout and get to know your products.
While covering the logical structure, aesthetic appeal and accuracy, we also pay close attention to the technical details so that your website is blazing fast, so that it loads on old /slow devices with poor internet connection, even when your users are on the go. We only use market leading fast hosting platform for your website so that your site is 100% available 24x 7 all year round, without any downtime. We integrate analytics with your website so that you are fully aware where your visitors are coming from, how did they come across your website, what do they do, what pages they visit, how long they spend on your website and so many other factors.
Unlike some other players in the market, we develop the website and do the SEO at the same time, so that our clients benefit from that from day 1. We do not charge separate fees for SEO to those clients who create new website with us / who relaunch their website with us.
If you want your marketing to head in the right direction with a website that looks great and generates leads for your business, please get in touch for a free, no obligation review and quote.
Search Engine Optimisation
Search Engine Optimisation (SEO) is occupying top position on Search Engines for the keywords your customers are looking for (Free of cost, i.e without paying Search Engines to show your website). While developing your website, we do keyword and competitor analysis for you and use them while creating your website. We also make it easier to for Search Engines (like Google) to be able to read your web page, images and other assets.
The website should serve as a marketing tool itself and should be easy to find it on Search Engines. We make that possible by using sophisticated tool and techniques so that your customers can find you online, booking your revenue and profits. We regularly monitor your website rank for individual keyword and key phrases and also optimise your site for local searches.
Search Engines regularly visits each site that is active on the internet.Sites that keep adding fresh content more often are visited by search engines more frequently.
If you want to keep on top of search engines, it important to keep adding articles every now and then. There are more than 200 factors that determine your websites’s ranking on the search engine. Some of the important factors are as follows.
Factors that affect ranking of your website on Search Engines like Google and Bing
a) HTTPS (does your website provide secure connection?)
b) Age of the domain itself. (Old domains are trusted and ranked higher)
c) Is your website mobile friendly?
d) Does your website load under 2 seconds or less?
e) Is your website’s content authentic and unique?
f) Is your website up and running 24×7 ? Website with frequent down times are usually punished with lower rankings.
g) Is your URL structure easy to read and well structures with categories?
h) Do you provide breadcrumbs on your site for proper navigation to the users?
i) Does your website provide wealth of information that does NOT exist anywhere on the internet and the user spends long time absorbing this new found knowledge and learning from your site?
j) Are images and other assets on your site readable to search engine?
k) Search engines ‘read’ text from your website, if you have added your text on images, they can not read it at all, resulting in lower ranking.
We are regularly approached by clients who have already spent a huge sum on building a new site somewhere else, which doesn’t rank well on search engines. We help such clients by analysing the problems and making changes to their existing website so that the ranking improves (without changing aesthetics of the website) . We also re-build websites from scratch which are SEO compliant right from day one.
If you want your site to rank higher, contact us for a no obligation quote!
Google Ads (aka Google Adwords)
Google Ads is a paid tool from Google to show your website to prospective client. Google ads can be shown for Google search results, Youtube (video and text) Ads and also as display ads.
We provide Google ads services, which includes keyword research, account setup, ad creation, bid management, monitoring of incoming traffic quality and detailed analysis of their online behaviour on your site.
Google Ads is a very effective tool for clients who are looking for instant traffic to their website or app. The Google ads service gives full control such as how much you want to spend daily/monthly basis, when to show your ads and also allows to choose demographics precisely.
Google ads allows you to start, pause and stop your campaigns even from their mobile app. There are many success stories for Google Ads and many of our clients benefited by using this service while we improved their natural ranking using SEO.
With recent changes, google search pages have changed. Earlier, first three results used to be paid results but now, Google has increased that to four ads. This means there are greater chances that the consumer/user would click on the paid listing and may not reach up to 4th listing (which is organic natural listing). This means even if your website’s ranking is organically number 1, you would be loosing out on traffic if you are not doing paid advertisement on Google.
Apart from Search ads, Google allows text/image ads, which automatically appear on other websites, which has a relevant content. If you are visiting bike related website, it is a great marketing approach to show you bike related advertisement on that website. Google has followed this very principle and using their Adsense tool for publishers, it serves relevant ads.
If you are looking for help on your paid advertisement campaigns, please feel free to get in touch for a free, no obligation review!
Social Media Marketing
Let’s face is, most of us are hooked to social media site like Facebook, Instagram Snapchat, Twitter and Linked in to mention a few.
For marketing purposes, this is a golden opportunity to showcase your products and services to prospective clients who are browsing social media. Social media marketing can be used organically as well as paid methods can be used to promote your business on social media.
Fashion and Lifestyle services and products are very successfully using social media marketing in the market.
It’s a very powerful tool that needs to be used carefully. We have been doing social media marketing for our clients for number of years and they have been seeing an increase in their sales from social media.
Social Media marketing is a powerful tool that allows us, the marketers to precisely micro-target the prospects who are most likely become customers.
Social Media companies have gender, age and location and affluence details of their users. They allow online marketers to use these details on their platform to create rule based ads.
For Example, a newly launched Men’s grooming company want to make younger male population aware of their products.
With traditional marketing, this company may have approached news papers, magazines and billboards which can be seen by anyone(regardless of their gender and age) and there would be no way of tracking success of their advertisement or return on investment (ROI).
If this company uses social media platforms to market their products, they can specifically create ads which will only be shown to professional Men, who are under the age of 35 and live in South of England.
Moreover, when these prospect see and interact the ad for this particular grooming product, they can be encouraged to buy the product at a launch offer price or to request a free sample to try or a video can be shown explaining benefits of this new grooming product. All this activity can be tracked online and we can measure the effectiveness of our social media advertising campaigns.
Our advice is to start with a small budget , which is fully controllable as to how much you would like to spend per day and see how it goes. With growing success on social media campaign, you can anytime increase the advertising spend on social media.
Contact us for a no obligation review and free quote!